Smash house Gourmet
Smash House Gourmet hit the scene with bold flavors and even bolder ambition—starting as a food truck in Michigan with plans to scale into brick-and-mortar locations nationwide. We developed the brand from the ground up, crafting everything from its identity and digital presence to its launch strategy and local rollout.
The Challenge
How do you create a food truck brand that doesn’t just serve burgers—but builds a cult following and scales into a national franchise? Smash House Gourmet had big flavor and even bigger goals: start strong, then grow into brick-and-mortar locations across the U.S.
THE IDEA
Build a brand that hits hard from day one. We developed a bold identity that could live on a food truck today and scale into storefronts tomorrow—complete with visual flair, crave-worthy content, and a high-impact customer experience. Every touchpoint was designed to feel premium, memorable, and ready to grow.
THE WORK
From ground zero to launch and beyond, we handled every layer of the brand:
• Brand identity + logo
• Visual identity + truck wrap
• Website design
• Menu design + recipe book
• Social media strategy + content
• Photography + videography
• Event marketing + community rollout
• Merchant services setup
• Consulting + account management
Smash House isn’t just another food truck—it’s a national brand in the making, built with intention and primed for scale.
