Rooftop at Riverside
Rooftop at Riverside launched as Lee County’s first approved food truck park, creating a dynamic, family-friendly destination in the heart of downtown Bonita Springs. Our strategic branding, marketing, and media outreach helped establish RTR as a must-visit spot for locals and visitors alike.
The Challenge
How do you introduce the first approved food truck park in Lee County as more than just a dining destination—transforming it into a vibrant community hub for families, food lovers, and event-goers alike?
THE IDEA
Rooftop at Riverside isn’t just a place to eat; it’s an experience. Nestled in the heart of downtown Bonita Springs, it blends a two-level rooftop bar with a rotating lineup of diverse food trucks, live entertainment, and family-friendly events. Our goal was to craft a brand that felt welcoming, exciting, and true to the spirit of the local community.
THE WORK
Before the grand opening, we built the foundation of Rooftop at Riverside’s identity with:
Branding & Graphic Design – Creating a distinct look that captures the energy of the space.
Website Development – Designing an engaging, easy-to-navigate digital home for RTR.
Photography & Video Editing – Showcasing the unique mix of food, fun, and atmosphere.
Public Relations – Generating pre-launch buzz through media outreach and press placements.
After launch, we kept the momentum going with:
Ongoing Press Coverage – Securing digital and print media features to introduce RTR to a broader audience.
Digital Marketing & Content Creation – Telling the story of RTR through engaging visuals, event highlights, and community-focused content.
By positioning Rooftop at Riverside as more than just a food truck park, but rather a gathering place for all ages, we helped it become a staple in Bonita Springs—where great food, good company, and unforgettable experiences come together.
