Nike Tournament of champions
Simmer is powering the Nike Tournament of Champions as the official event media team, capturing the energy, passion, and competition that define the nation’s premier youth basketball tournaments. From coast to coast, we bring the stories of rising athletes to life—through dynamic visuals, immersive content, and real-time storytelling that fuels the culture of the game.
The Challenge
How do you capture the energy, culture, and community of Nike’s Tournament of Champions beyond the game itself—turning competition into a lifestyle and every moment into a story worth telling?
THE IDEA
Nike TOC isn’t just a tournament—it’s a movement. We set out to showcase the experience both on and off the court, highlighting the athletes, friendships, rivalries, and culture that make TOC more than just a game. Through authentic storytelling, we bridged the gap between sport and lifestyle, creating a narrative that resonates with players, fans, and the broader basketball community.
THE WORK
We captured TOC’s essence through a dynamic mix of film, photography, and social content that brought the tournament’s energy to life. From pre-game rituals and locker-room moments to city explorations and post-game celebrations, we immersed audiences in the full TOC experience. Each piece of content wasn’t just about wins and losses—it was about the journey, the culture, and the connections that define what it means to be part of TOC. Because at Nike TOC, the game never stops—it evolves.
