Burn by rocky patel
Burn by Rocky Patel Naples blends luxury, cigars, and culture into one unforgettable experience. We teamed up with their crew to bring fresh ideas to life—such as signature events, creative content, and buzz-worthy PR that got people talking and showing up.
The Challenge
How do you bring energy and foot traffic to a high-end cigar lounge during the slow season—without compromising the elegance and legacy of the Rocky Patel brand?
THE IDEA
Introduce elevated, high-impact branding and marketing that matches the sophistication of the Burn experience. By pairing thoughtful event concepts with a clean visual identity and community-driven collaborations, we created moments that not only fit the brand—but also made headlines.
THE WORK
In addition to consistent marketing, we conceptualized and executed signature events that seamlessly aligned with the Rocky Patel brand—luxurious, elevated, and experience-driven such as Havana Night
• Designed all visual assets across print, digital, and social
• Planned and coordinated the event in partnership with local nonprofits and businesses
• Launched an integrated marketing campaign including email, social, and PR
• Secured media coverage
The impact
Havana Night’s debut exceeded expectations, earning its spot as a staple event known for driving strong engagement and measurable returns.
210K+ impressions
250+ RSVPs
3x increase in bar and cigar sales
18% growth in email subscribers
2 live news station coverages-
1 radio show interview
Event wrapup from a regional news-paper
